Creating a landing page without a website is a choice that you can make, but only if you understand what it is, and why is it important to have a landing page in the place. Doesn’t matter if you own a website already or not.
The reasons why it is usually decided to create a landing page can be many and among the main ones we find:
- to acquire leads (43.6% of marketers say generating leads is their goal according to statistics collected by Hubspot);
- to sell (33.7% of marketers say that direct customer purchasing is their top priority according to statistics collected by Hubspot);
Landing pages and websites essentially have different purposes. In fact, despite the purposes for which a landing page can be created as we have just seen, the website’s objective is to represent the brand, therefore being a bit like a business card..
However, in cases where you choose to create a landing page without a website, it is essential to understand how this must be built in order to achieve the set objectives.
So let’s start by outlining the most important elements that need to be considered when building a landing page.
The main elements of the structure of a landing page are:
- value proposition;
- offer details;
- highlighted graphic element;
- call to action (call to action);
- testimonials of trust (social proof).
The presence of all these elements in the right place is in fact essential for the landing page to bear the desired results.
But before we get into the specifics of some helpful tips on how a landing page should be built, let’s start from the beginning by examining what exactly is a landing page and what’s it’s purposes, so we know why making it is a good idea.
1. What is a landing page and what is it for?
A landing page is specifically designed and created in order to achieve one and only objective and for this reason this specific page is important that capture attention, be clear to understand and explain all the benefits immediately.
The goal of a landing page could be like:
- collect leads by accepting requests for information
- offer a download of a demo or other free informational products
- give the possibility to make a direct purchase
- email subscriptions
- subscriptions
Whatever is the goal, it is essential that there is only one, so that the landing page is designed to lead the user to perform the action for which the page was created.
In order for the landing page to achieve the objectives for which it was created, it must be built taking some fundamental elements into account:
- The headline to explain the value of your offer
- The subtitle that supports the headline and is persuasive
- The image of the product or service you are presenting which must be in tune with the needs and desires of your potential customers and engaging, serving this to tell the story of your product or service
- The registration form which must be captivating and must be created strategically without requiring too much time to compile and/or too much data that people are increasingly reluctant to fill up. In this regard, 30.7% of marketers say that the ideal number of questions in a landing page form to achieve the best conversions is four according to statistics collected by HubSpot
- The CTA which must be created with particular attention to text, font, color, size, positioning and if personalized, it has the possibility of conversion up to 202% more compared to the default versions
- The advantages and the characteristics that characterize the product, i.e. the unique selling proposition (USPs) that is, that uniqueness factor which makes it possible for your product or service to stand out from the competition
2. When and why to create a landing page without a website
In digital marketing the landing page is an autonomous web page that can be created specifically for a marketing or advertising campaign that is created when the specific objective you want to achieve is clear.
In fact, the landing page, as we have seen so far, is created as strategic tool to achieve specific objectives unlike web pages, which typically have many goals and encourage the user to explore the site and even stay there.
The conversions instead, what is aimed at with the landing page can be identified in different forms such as through:
- collecting contacts
- the purchase
It is precisely this characteristic of uniqueness of the objective that makes the landing pages the best option to increase conversion rates and obtain significant advantages such as:
- reduction of acquisition costs
- reduction of lead or sales costs
In general, if you ask yourself why create a landing page without a website, the answer is to obtain various advantages, the main ones are:
- give a good impression of the brand, thanks to well-studied text and images
- increase brand credibility thanks to useful information and social proofing
- improve connection and engagement with the public
- increase brand awareness
- improve the user experience
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3. The most effective tools for creating landing pages without a website
To create landing pages without a site, it is possible to use various external services that allow this without having to buy any domain names or install CSS or have to pay for hosting, as everything will be hosted in the web space of the service itself.
These software are made precisely for the purpose of create professional, complete and personalized landing pages. They are therefore a very convenient choice allowing you to create a landing page to be used for the desired purpose.
But what are these software that allow you to create landing pages without a website? Among the most used solutions we find:
- GetResponse: a free service that offers many features including an email marketing service, ready-to-use landing page templates and the very easy to use Drag and Drop editor as well as offering a 24/7 chat support;
- Swipe Pages: a service that offers the possibility of creating landing pages optimized for mobile devices and divided into 3 categories: AMP Landing Page suitable as landing for Google Ads, Smart Page suitable for viewing on all devices, Mobile Slide ideal for offering an app-like experience. In addition, it offers an email marketing service by relying on various external services and can also be integrated with all the classic web analytics tools;
- Carrd: a service that allows you to create simple landing pages even in its free version with a very easy to use editor that can be integrated with various email marketing services and services such as Stripe to also allow you to receive payments;
- HubSpot: a tool for creating siteless landing pages that are also optimized for mobile devices and with a free plan with limited features.
These tools make creating a landing page an easy task even for non-experts.
Once it is clear why to create a landing page without a website, simply follow the suggestions expressed throughout this article on how to create a landing page in order to obtain the advantages that this is able to bring.
In fact, landing pages have great potential and they can help a company increase revenue both in the short and long term if done correctly.
