{"id":442,"date":"2020-03-13T11:34:00","date_gmt":"2020-03-13T06:04:00","guid":{"rendered":"https:\/\/www.rolsoninfotech.com\/blog\/?p=442"},"modified":"2020-03-27T11:58:42","modified_gmt":"2020-03-27T06:28:42","slug":"warning-youre-losing-money-by-not-using-email-marketing","status":"publish","type":"post","link":"https:\/\/rolsoninfotech.com\/blog\/warning-youre-losing-money-by-not-using-email-marketing\/","title":{"rendered":"Warning: You’re Losing Money by Not Using Email Marketing"},"content":{"rendered":"\n

With the rise of social media, search engine optimization and mobile marketing, it can be easier to say that email marketing is almost on the verge to die in the marketing persona. But on the contrary side, email marketing can be underrated in this era but it is the most profitable medium of marketing even today.<\/p>\n\n\n\n

David Newman stated, “Email has an ability many channels don\u2019t: creating valuable, personal touches \u2013 at scale.” <\/em> has some meaning to it which businesses and marketers doesn\u2019t understand.<\/p>\n\n\n\n

What Exactly is Email Marketing?<\/strong><\/p>\n\n\n\n

It is a direct marketing channel used as a medium of communication for brands to promote their products or services to existing and new customers. It other words, emails act as a solid medium for brands to engage or develop relationships with their customers.<\/p>\n\n\n\n

This blog uncovers the power email marketing holds in the marketing world for small or big entities – <\/p>\n\n\n\n

1.  Email Marketing Has Wider Reach<\/strong><\/p>\n\n\n\n

Even if social media reach is wider and influences on a large scale, but the number of email users is much higher than any other social media platform. Email is the first thing you\u2019re asked for when signing in anywhere digitally. It can be said that email marketing acts as a lifeline of the internet.<\/p>\n\n\n\n

2.  Email Marketing Is Measurable<\/strong><\/p>\n\n\n\n